The sixth annual Art Palm Springs returns to an eager audience. APS is strategically scheduled over the extended President’s Day Weekend coinciding with Palm Springs Modernism Week at the height of the Coachella Valley’s season. Art Palm Springs and Modernism Week turn the Desert into a cultural mecca over this weekend, attracting over 14,000 acquisition oriented art lovers to the Fair in 2016. The City of Palm Springs announced in 2015, that this President’s Day weekend set a record as the largest number tourists visiting in its history. The results were stunning at Art Palm Springs, with hundreds of art works finding new homes and robust art sales recorded by a majority of exhibiting galleries.
Fairgoers were Dazzled and Impressed
The desert was buzzing after opening night as fairgoers were amazed by the world-class quality of the post-war and contemporary art on display, the impeccable production standards which included a revamped floorpan, 12 ft high walls, awe-inspiring common are public installations and an impressive speaker program. The 2017 fair will raise the bar even higher.
An Art Oasis in the Desert
Once the playground of movies, captions of industry and world leaders, the region has evolved into a respected art oasis in the Southern California desert with a vibrant cultural scene devoted to the visual arts. It home to an expanding major arts museum (5,000 member The Palm Springs Art Museum- our opening night beneficiary), a vibrant art gallery scene (with 20 + galleries) and a remarkably strong base of highly savvy art patrons and collectors. The region is comprised of some of the highest -income zip codes on the west coast, such as Rancho Mirage, Palm Desert, and Indian Wells.
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